“Saying is one thing; doing is another”: The role of observation in marketing research

Qualitative Market Research: An International Journal

Volumn 2, Issue 1, 1999, Pages 15-21

  Boote, Jonathan ^a   Mathews, Ann ^a  

^a UNIVERSITY OF BEDFORDSHIRE   (United Kingdom)

Author keywords

Location; Market research; Marketing research; Methodology; Research; Restaurants

Indexed keywords

EID: 10444246059     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522759910251909     Document Type: Article

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