The advertising magnifier effect: An MTV study

Journal of Advertising Research

Volumn 46, Issue 4, 2006, Pages 369-380

  Cunningham, Todd ^a   Hall, Amy Shea ^a   Young, Charles ^a  

^a MTVN ^*  (United States)

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Indexed keywords

EID: 76349091025     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060454     Document Type: Article

References (11)

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11. YOUNG, C. "Aesthetic Emotion and Long Term Ad Effects." Admap, April 2006.