Measuring advertising quality on television: Deriving meaningful metrics from audience retention data

Journal of Advertising Research

Volumn 49, Issue 4, 2009, Pages

  Zigmond, Dan ^a   Dorai Raj, Sundar ^a   Interian, Yannet ^a   Naverniouk, Igor ^a  

^a GOOGLE INC   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77958155372     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (10)

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