The expanded ARF model: Bridge to the accountable advertising future

Journal of Advertising Research

Volumn 37, Issue 2, 1997, Pages 11-20

  Harvey, Bill ^a  

^a Next Century Media ^*

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EID: 0002845951     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (26)

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