Emotional information management and responses to emotional appeals

Journal of Advertising

Volumn 40, Issue 3, 2011, Pages 31-44

  Taute, Harry ^a   McQuitty, Shaun ^b   Sautter, Elise ^c  

^a UTAH VALLEY UNIVERSITY   (United States)

^b ATHABASCA UNIVERSITY   (Canada)

^c NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80052599573     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367400303     Document Type: Article

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