Sympathy and empathy: Emotional responses to advertising dramas

Journal of Consumer Research

Volumn 29, Issue 4, 2002, Pages 566-578

  Escalas, Jennifer Edson ^a   Stern, Barbara B ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0043231373     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/346251     Document Type: Article

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