The impact of program context on motivational system activation and subsequent effects on processing a fear appeal

Journal of Advertising

Volumn 35, Issue 3, 2006, Pages 67-80

  Potter, Robert F ^a   LaTour, Michael S ^b   Braun LaTour, Kathryn A ^b   Reichert, Tom ^c  

^a INDIANA UNIVERSITY   (United States)

^b UNIVERSITY OF NEVADA   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33749360889     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350305     Document Type: Article

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