Fear-pattern analysis supports the fear-drive model for antispeeding road-safety TV ads

Psychology and Marketing

Volumn 21, Issue 11, 2004, Pages 945-960

  Rossiter, John R ^a   Thornton, Jennifer ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

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EID: 8644252081     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.20042     Document Type: Article

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