On the potential for advertising to facilitate trust in the advertised brand

Journal of Advertising

Volumn 35, Issue 4, 2006, Pages 101-112

  Li, Fuan ^a   Miniard, Paul W ^b  

^a WILLIAM PATERSON UNIVERSITY   (United States)

^b FLORIDA INTERNATIONAL UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33846041169     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367350407     Document Type: Article

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