Advertising creativity matters

Journal of Advertising Research

Volumn 48, Issue 3, 2008, Pages 392-403

  Dahlén, Micael ^a   Rosengren, Sara ^a   Törn, Fredrik ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

Author keywords

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Indexed keywords

EID: 56249088291     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S002184990808046X     Document Type: Article

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