The impact of prevention versus promotion hope on CSR activities

International Journal of Hospitality Management

Volumn 31, Issue 1, 2012, Pages 43-51

  Kim, Ellen Eun Kyoo ^a   Kang, Juhee ^b   Mattila, Anna S ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b IOWA STATE UNIVERSITY   (United States)

Author keywords

Advertising; Corporate social responsibility (CSR); Goals; Hope; Self regulatory focus

Indexed keywords

EID: 80051790510     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2011.05.004     Document Type: Article

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