Understanding hope and its implications for consumer behavior: I hope, therefore i consume

Foundations and Trends in Marketing

Volumn 1, Issue 2, 2006, Pages 97-189

  MacInnis, Deborah J ^a   Chun, Hae Eun ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80051788169     PISSN: 15550753     EISSN: 15550761     Source Type: Journal    
DOI: 10.1561/1700000005     Document Type: Review

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