The study of the effects of identity-related judgment, affective identification and continuance commitment on WOM behavior

Quality and Quantity

Volumn 46, Issue 1, 2012, Pages 221-236

  Chu, Kuo Kuang ^a   Li, Chi Hua ^a  

^a NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

Author keywords

Affective identification; Continuance commitment; Identity conformity; Identity distinctiveness; Identity prestige; Identity similarity; Word of mouth

Indexed keywords

EID: 81255147109     PISSN: 00335177     EISSN: 15737845     Source Type: Journal    
DOI: 10.1007/s11135-010-9355-3     Document Type: Article

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