An examination of the relationship between employee perception and hotel brand equity

Journal of Travel and Tourism Marketing

Volumn 28, Issue 5, 2011, Pages 481-497

  Tsang, Nelson K F ^a   Lee, Louisa Y S ^a   Li, Frances X H ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Brand equity; Brand management; Employee

Indexed keywords

EID: 79960716777     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2011.588108     Document Type: Article

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