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Business Horizons
Volumn 48, Issue 6, 2005, Pages 535-545
Positioning Southwest Airlines through employee branding
Author keywords

Competitive advantage; Employee branding; Internal marketing; Psychological contracts; Southwest Airlines
Indexed keywords

EID: 25144516511     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2005.04.010     Document Type: Article
Times cited : (126)
References (18)
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.