Brands and brand equity: definition and management

Management Decision

Volumn 38, Issue 9, 2000, Pages 662-669

  Wood, Lisa ^a  

^a SHEFFIELD HALLAM UNIVERSITY   (United Kingdom)

Author keywords

Brand equity; Brand loyalty; Brand valuation; Brands; Value analysis

Indexed keywords

EID: 84986172643     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740010379100     Document Type: Article

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