The long-term orientation of firm-suppliers relationships: Analysis of moderating effect of belonging to an agro-food protection system

Journal of Food Products Marketing

Volumn 12, Issue 4, 2006, Pages 79-108

  Redondo, Yolanda Polo ^a   Cambra Fierro, Jesús J ^b  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b UNIVERSIDAD PABLO DE OLAVIDE   (Spain)

Author keywords

Agro food products; Agro food protection system; Long term orientation; Moderating effect; Relationship; Spain; Supply

Indexed keywords

EID: 33750276004     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v12n04_06     Document Type: Article

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