An empirical study of the impact of consumer perceived risk on purchase likelihood: A modelling approach

International Journal of Consumer Studies

Volumn 30, Issue 3, 2006, Pages 294-305

  Yeung, Ruth M W ^a   Morris, Joe ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Chicken meat; Consumer behaviour; Food safety; Risk characteristics; Structural equation modelling

Indexed keywords

EID: 85008389827     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2006.00493.x     Document Type: Article

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