Linking market orientation to international market selection and international performance

International Business Review

Volumn 20, Issue 5, 2011, Pages 535-546

  He, Xinming ^a,b   Wei, Yingqi ^c  

^a NEWCASTLE UNIVERSITY BUSINESS SCHOOL   (United Kingdom)

^b XIAMEN UNIVERSITY   (China)

^c UNIVERSITY OF YORK   (United Kingdom)

Author keywords

China; Hierarchical binary logistic regression analysis; International market selection; International performance; Market orientation; Resource based view; Structure equation modeling

Indexed keywords

EID: 79960187060     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2010.10.003     Document Type: Article

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