International market selection: Measuring actions instead of intentions

Journal of Services Marketing

Volumn 21, Issue 6, 2007, Pages 424-434

  Alexander, Nicholas ^a   Rhodes, Mark ^a   Myers, Hayley ^b  

^a ABERYSTWYTH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

Econometrics; International marketing; Services marketing; Strategic choices

Indexed keywords

EID: 34848813915     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040710818912     Document Type: Review

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