Shopping mall management and entertainment experience: A cross-regional investigation

Service Industries Journal

Volumn 30, Issue 3, 2010, Pages 321-337

  Tsai, Shu pei ^a  

^a SHIH HSIN UNIVERSITY   (Taiwan)

Author keywords

Holistic entertainment experience; Holistic research approach; Patronage frequency; Purchase amount; Shopping mall management; The entertainment paradigm

Indexed keywords

EMPIRICAL ANALYSIS; HOLISTIC APPROACH; SERVICE SECTOR; STRATEGIC APPROACH;

EID: 77951662049     PISSN: 02642069     EISSN: 17439507     Source Type: Journal    
DOI: 10.1080/02642060802123376     Document Type: Article

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