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Volumn 1, Issue , 2004, Pages 189-197

AN EXAMINATION OF THE BRAND RELATIONSHIP QUALITY SCALE IN THE EVALUATION OF RESTAURANT BRANDS

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EID: 36148929338     PISSN: 17453542     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1745-3542(04)01012-4     Document Type: Review
Times cited : (26)

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    • The act frequency approach to personality
    • D.M. Buss K.H. Craik The act frequency approach to personality Psychological Review 90 2 1983 105 126
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    • G.A. Churchill A paradigm for developing better measures of marketing construct Journal of Marketing Research 16 1979 64 73
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    • de Chernatony, L., & Riley, F. D. (1997). An assessment of the atomic brand model. In: Academy of Marketing Conference Proceedings (pp. 289–300). Manchester: Academy of Marketing.
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    • Fournier, S. (1994). A consumer-brand relationship framework for strategic brand management . Unpublished doctoral dissertation, University of Florida, Florida.
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    • 0032351557 scopus 로고    scopus 로고
    • Consumer and their brands: Developing relationship theory in consumer research
    • S. Fournier Consumer and their brands: Developing relationship theory in consumer research Journal of Consumer Research 24 1998 343 373
    • (1998) Journal of Consumer Research , vol.24 , pp. 343-373
    • Fournier, S.1
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    • Brand personality and consumer self-expression: Single or dual carriageway?
    • I. Phau K.C. Lau Brand personality and consumer self-expression: Single or dual carriageway? Brand Management 8 6 2001 428 444
    • (2001) Brand Management , vol.8 , Issue.6 , pp. 428-444
    • Phau, I.1    Lau, K.C.2
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    • Sheth, J. N., & Parvatiyar, A. (2000). Handbook of relationship marketing . London: Sage.
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    • Solomon, M. R. (1999). Consumer behaviour (4th ed.). Upper Saddle River, NJ: Prentice-Hall.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.