Managing Relational Exchanges

Journal of Service Research

Volumn 7, Issue 2, 2004, Pages 142-154

  Fruchter, Gila E ^a   Sigué, Simon Pierre ^b,c  

^a BAR ILAN UNIVERSITY   (Israel)

^b ATHABASCA UNIVERSITY   (Canada)

^c UNIVERSIDAD DE LOS ANDES   (Colombia)

Author keywords

commitment; opportunism; optimal control; relational exchange; relational marketing effort; trust

Indexed keywords

EID: 84990341425     PISSN: 10946705     EISSN: None     Source Type: Journal    
DOI: 10.1177/1094670504268421     Document Type: Article

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