What do managers' survey responses mean and what affects them? The case of market orientation and firm performance

Australasian Marketing Journal

Volumn 19, Issue 3, 2011, Pages 137-147

  Rong, Baiding ^a   Wilkinson, Ian F ^b  

^a UBS Securities   (China)

^b UNIVERSITY OF SYDNEY   (Australia)

Author keywords

Causal models; Firm performance; Management surveys; Market environment; Market orientation; Sensemaking

Indexed keywords

EID: 79960017159     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2011.04.001     Document Type: Article

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