Perceiving competitive reactions: The value of accuracy (and Paranoia)

Marketing Letters

Volumn 7, Issue 2, 1996, Pages 115-129

  Clark, Bruce H ^a   Montgomery, David B ^b,c  

^a NORTHEASTERN UNIVERSITY   (United States)

^b STANFORD UNIVERSITY   (United States)

^c Marketing Science Institute   (United States)

Author keywords

Accuracy; Competition; Decision making; Perception; Strategy

Indexed keywords

EID: 0000636237     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/BF00434904     Document Type: Article

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