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Volumn 25, Issue 2, 2000, Pages

Market Orientation

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EID: 84996171331     PISSN: 03128962     EISSN: None     Source Type: Journal    
DOI: 10.1177/031289620002500201     Document Type: Editorial
Times cited : (41)

References (17)
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  • 4
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    • Market orientation: Antecedents and consequences
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    • Marketing myopia
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    • Levitt, T.1
  • 8
    • 0002412314 scopus 로고
    • What is the marketing management concept?
    • ed F.M. Bass, American Marketing Association, Chicago
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    • McKitterick, J.B.1
  • 9
    • 0002954788 scopus 로고
    • The effect of market orientation on business profitability
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  • 11
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    • Discriminating between measurement scales using nonnested tests and twostage least squares estimators: The case of market orientation
    • Oczkowski, E. & Farrell, M.A. 1998, Discriminating between measurement scales using nonnested tests and twostage least squares estimators: The case of market orientation, International Journal of Research in Marketing, vol. 15, no. 4, pp. 349-66.
    • (1998) International Journal of Research in Marketing , vol.15 , Issue.4 , pp. 349-366
    • Oczkowski, E.1    Farrell, M.A.2
  • 12
    • 0030530399 scopus 로고    scopus 로고
    • A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of smallfirm perfor Mance
    • Pelham, A.M. & Wilson, D.T. 1996, A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of smallfirm perfor Mance, Journal of the Academy of Marketing Science, vol. 24, no. 1, pp. 27-43.
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  • 13
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    • Department of Marketing, Faculty of Commerce, University of Wollongong, NSW
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    • Preparing tomorrow's marketers for tomorrow's world
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.