When intrusive can be likable: Product placement effects on multitasking consumers

Journal of Advertising

Volumn 40, Issue 2, 2011, Pages 63-76

  Yoon, Sukki ^a   Choi, Yung ^b   Song, Sujin ^c  

^a BRYANT UNIVERSITY   (United States)

^b Dongguk University   (South Korea)

^c UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959970648     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367400205     Document Type: Article

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