CHAN4CAST: A multichannel, multiregion sales forecasting model and decision support system for consumer packaged goods

Marketing Science

Volumn 24, Issue 3, 2005, Pages 334-350

  Divakar, Suresh ^a   Ratchford, Brian T ^b   Shankar, Venkatesh ^c  

^a CITIGROUP   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

^c TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Channels; Decision support system; Econometric models; Forecasting; Marketing mix; Pricing; promotions; Strategic planning

Indexed keywords

EID: 26044444464     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0135     Document Type: Review

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