MOVIEMOD: An implementable decision-support system for prerelease market evaluation of motion pictures

Marketing Science

Volumn 19, Issue 3, 2000, Pages 226-243

  Eliashberg, Jehoshua ^a   Jonker, Jedid Jah ^b   Sawhney, Mohanbir S ^c   Wierenga, Berend ^d  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^c NORTHWESTERN UNIVERSITY   (United States)

^d ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Decision support; Forecasting; Markov chains; Motion pictures; New products; Pretest market evaluation

Indexed keywords

EID: 0034341524     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.19.3.226.11796     Document Type: Article

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