Models and managers: The concept of a decision calculus

Management Science

Volumn 50, Issue 12 SUPPL., 2004, Pages 1841-1853

  Little, John D C ^a  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

MEDIA PLANNING MODEL; PRODUCT MANAGER;

ADAPTIVE CONTROL SYSTEMS; BUDGET CONTROL; FUNCTIONS; INTERNAL COMBUSTION ENGINES; MANAGEMENT SCIENCE; MARKETING; MATHEMATICAL MODELS; MATHEMATICAL PROGRAMMING; OPTIMIZATION; RESEARCH AND DEVELOPMENT MANAGEMENT;

DECISION MAKING;

EID: 11844277049     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.1040.0267     Document Type: Review

References (8)

1. Armstrong, J. S. 1968. Long-range forecasting for a consumer durable in an international market. Ph.D. thesis, M.I.T., Cambridge, MA.
2. Dearden, J. 1964. Can management information be automated. Harvard Bus. Rev. 42(March-April) 128-135.
3. Little, J. D. C. 1966. A model of adaptive control of promotional spending. Oper. Res. 14(November) 1075-1098.
4. Little, J. D. C., L. M. Lodish. 1969. A media planning calculus. Oper. Res. 17(January-February) 1-35.
5. Mathes, R. C. 1969. "D" people and "S" people (letter). Science (May) 164 630.
6. Montgomery, D. B., G. L. Urban. 1970. Applications of Management Science in Marketing. Prentice-Hall, Englewood Cliffs, NJ.
7. Pounds, W. F. 1969. The process of problem finding. Indust. Management Rev. 11(Fall) 1-19.
8. Urban, G. L. 1969. SPRINGER: A model for the analysis of new frequently purchased consumer products. Working paper, Sloan School of Management, M.I.T., Cambridge, MA.