The intersection of modelling potential and practice

International Journal of Research in Marketing

Volumn 17, Issue 2-3, 2000, Pages 127-134

  Roberts, John H ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Management applications; Marketing models

Indexed keywords

EID: 0041758561     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(00)00012-4     Document Type: Article

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