A nested logit model of product and transaction-type choice for planning automakers' pricing and promotions

Marketing Science

Volumn 27, Issue 4, 2008, Pages 545-566

  Silva Risso, Jorge ^a   Ionova, Irina ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b Power Information Network   (United States)

Author keywords

Automobiles; Choice models; Hierarchical bayes; Nested logit; Pricing; Promotions; Random coefficients

Indexed keywords

EID: 60849083865     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0374     Document Type: Article

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