Comment on Leeflang and Wittink

International Journal of Research in Marketing

Volumn 17, Issue 2-3, 2000, Pages 141-145

  Winer, Russell S ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Consumer behavior; Marketing modeling

Indexed keywords

EID: 0042259255     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(00)00015-x     Document Type: Article

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