Commercial use of UPC scanner data: Industry and academic perspectives

Marketing Science

Volumn 18, Issue 3, 1999, Pages 247-273

  Bucklin, Randolph E ^a   Gupta, Sunil ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b Och Spine at New York Presbyterian Hospitals   (United States)

Author keywords

Marketing Models; Marketing research; Research priorities; Scanner data

Indexed keywords

EID: 0033235397     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.18.3.247     Document Type: Review

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