A logit model of brand choice calibrated on scanner data: A 25th anniversary perspective

Marketing Science

Volumn 27, Issue 1, 2008, Pages 26-28

  Guadagni, Peter M ^a   Little, John D C ^b  

^a Bonanza Steet Books   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Brand choice; Marketing science practice; Multinomial logit; UPC data

Indexed keywords

EID: 60749109776     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0345     Document Type: Review

References (9)

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