Revisiting the commitment-loyalty distinction in a cruising context

Journal of Leisure Research

Volumn 42, Issue 1, 2010, Pages 67-90

  Li, Xiang ^a   Petrick, James F ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Attitudinal Loyalty; Behavioral Loyalty; Commitment; Loyalty; Marketing

Indexed keywords

CORRELATION; MARKETING; TRAVEL BEHAVIOR;

EID: 79958849385     PISSN: 00222216     EISSN: None     Source Type: Journal    
DOI: 10.1080/00222216.2010.11950195     Document Type: Article

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