Categories of Customer Loyalty: An Application of the Customer Loyalty Classification Framework in the Fast Food Hamburger Market

Journal of Food Products Marketing

Volumn 3, Issue 1, 1996, Pages 1-12

  Pleshko, Larry P ^b  

^a UNIVERSITY OF TEXAS AT TYLER   (United States)

^b BARRY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0347140115     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v03n01_01     Document Type: Article

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