Managerial decision making in marketing: The next research frontier

International Journal of Research in Marketing

Volumn 28, Issue 2, 2011, Pages 89-101

  Wierenga, Berend ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79957982476     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2011.03.001     Document Type: Article

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