Marketing and Artificial Intelligence: Great opportunities, Reluctant Partners

Studies in Fuzziness and Soft Computing

Volumn 258, Issue , 2010, Pages 1-8

  Wierenga, Berend ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77958194810     PISSN: 14349922     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-3-642-15606-9_1     Document Type: Article

References (14)

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2. Garfield, M. J.: Creativity Support Systems. In: Burnstein, F., Holsapple, C. W. (eds.) Handbook on Decision Support Systems. Variations, vol. 2, pp. 745-758. Springer, New York (2008)
3. Goldstein, D. K.: Product Manager's Use of Scanner Data: a Story of Organizational Learning. In: Desphandé, R. (ed.) Using Market Knowledge, pp. 191-216. Sage, Thousand Oaks (2001)
4. Leake, D. B.: AI Magazine Poster: The AI Landscape. AI Magazine 29(2), 3
5. Malthouse, E. C., Blattberg, R. C.: Can we predict customer lifetime value? Journal of Interactive Marketing 19(1), 2-16 (2005)
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7. Neslin, S. A., Gupta, S., Kamakura, W., Lu, J., Mason, C. H.: Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models. Journal of Marketing Research 43, 204-211 (2006)
8. Simon, H. A., Newell, A.: Heuristic Problem Solving: the Next Advance in Operations Research. Operations Research 6, 1-10 (1958)
9. Van Bruggen, G. H., Wierenga, B.: Matching Management Support Systems and Managerial Problem-Solving Modes: The Key to Effective Decision Support. European Management Journal 19(3), 228-238 (2001)
10. Wierenga, B. (ed.): Handbook of Marketing Decision Models, p. 630. Springer Science + Business Media, New York (2008)
11. Wierenga, B., van Bruggen, G. H.: The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems. Journal of Marketing 61(3), 21-37 (1997)
12. Wierenga, B., van Bruggen, G. H.: Marketing Management Support Systems: Principles, Tools, and Implementaiton, p. 341. Kluwer Academic Publishers, Boston (2000)
13. Wierenga, B., Van Bruggen, G. H.: Developing a Customized Decision Support System for Brand Managers. Interfaces 31 (3) Part 2(2), 128-145 (2001)
14. Wierenga, B., Dalebout, A., Dutta, S.: BRANDFRAME: A Marketing Management Support System for the Brand Manager. In: Wierenga, B., van Bruggen, G. (eds.) Marketing Management Support Systems: Principles, Tools, and Implementation, pp. 231-262. Kluwer Academic Publishers, Boston (2000)