The impact of the quality of a marketing decision support system: An experimental study

International Journal of Research in Marketing

Volumn 13, Issue 4, 1996, Pages 331-343

  Van Bruggen, Gerrit H ^a   Smidts, Ale ^a   Wierenga, Berend ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

Author keywords

Decision support; Laboratory experiment; MARKSTRAT; System quality

Indexed keywords

EID: 0030269171     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-8116(96)00017-1     Document Type: Article

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