The past, the present and the future of marketing decision models: Introduction to the handbook

International Series in Operations Research and Management Science

Volumn 121, Issue , 2008, Pages 3-20

  Wierenga, Berend ^a  

^a ERASMUS UNIVERSITY   (Netherlands)

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[No Author keywords available]

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EID: 84955141410     PISSN: 08848289     EISSN: None     Source Type: Book Series    
DOI: 10.1007/978-0-387-78213-3_1     Document Type: Chapter

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