The persistence of classically conditioned brand attitudes

Journal of Advertising

Volumn 27, Issue 1, 1998, Pages 23-31

  Grossman, Randi Priluck ^a   Till, Brian D ^b  

^a SETON HALL UNIVERSITY   (United States)

^b SAINT LOUIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0002638590     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1998.10673540     Document Type: Article

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