Factors predicting the effectiveness of celebrity endorsement advertisements

European Journal of Marketing

Volumn 38, Issue 11-12, 2004, Pages 1509-1526

  Silvera, David H ^a   Austad, Benedikte ^a  

^a UNIVERSITY OF TROMSØ   (Norway)

Author keywords

Advertising; Product endorsement; Social attitudes

Indexed keywords

EID: 85135346886     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410560218     Document Type: Article

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