Effective spokespersons in a public service announcement: National celebrities, local celebrities and victims

Journal of Communication Management

Volumn 11, Issue 3, 2007, Pages 258-275

  Toncar, Mark ^a   Reid, Jane S ^a   Anderson, Cynthia E ^a  

^a YOUNGSTOWN STATE UNIVERSITY   (United States)

Author keywords

Celebrities; Public relations; Radio; United States of America

Indexed keywords

EID: 84993019151     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540710780247     Document Type: Article

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