Customer involvement and interaction in retail banking: An examination of risk and confidence in the purchase of financial products

Journal of Services Marketing

Volumn 21, Issue 7, 2007, Pages 481-491

  Howcroft, Barry ^a   Hamilton, Robert ^a   Hewer, Paul ^b  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF STIRLING   (United Kingdom)

Author keywords

Banking; Banks; Consumer behaviour; Customers; Financial services

Indexed keywords

EID: 35648995392     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040710824843     Document Type: Article

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