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Volumn 18, Issue 5, 2007, Pages 510-533

Customer switching resistance (CSR): The effects of perceived equity, trust and relationship commitment

Author keywords

Customer loyalty; Relationship marketing; Trust

Indexed keywords


EID: 34848826276     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230710826278     Document Type: Article
Times cited : (49)

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