Relating marketing expertise on the top management team and strategic market aggressiveness to financial performance and shareholder value

Journal of Strategic Marketing

Volumn 11, Issue 2, 2003, Pages 133-159

  Weinzimmer, Laurence G ^a   Bond, Edward U ^a   Houston, Mark B ^b   Nystrom, Paul C ^c  

^a BRADLEY UNIVERSITY   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

^c UNIVERSITY OF WISCONSIN MILWAUKEE   (United States)

Author keywords

Marketing s role; Path analysis; ROE; Secondary data; Shareholder value; Strategic market aggressiveness; Top management team

Indexed keywords

EID: 85015523033     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/0965254032000102939     Document Type: Article

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