What's in a name? An analysis of the strategic behavior of family firms

International Journal of Research in Marketing

Volumn 27, Issue 3, 2010, Pages 271-280

  Kashmiri, Saim ^a   Mahajan, Vijay ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Chief marketing officer; Corporate social responsibility; Family firms; Firm name; Firm performance; Strategic behavior

Indexed keywords

EID: 77956185790     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2010.04.001     Document Type: Article

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