Does success diminish competitive responsiveness? Reconciling conflicting perspectives

Journal of the Academy of Marketing Science

Volumn 34, Issue 3, 2006, Pages 284-294

  Jayachandran, Satish ^a,c   Varadarajan, Rajan ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

^c UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Competitive responsiveness; Consequences of past performance; Organizational complacency; Organizational learning

Indexed keywords

EID: 33745045482     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070304272406     Document Type: Article

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