How culture matters in children's purchase influence: A multi-level investigation

Journal of the Academy of Marketing Science

Volumn 35, Issue 1, 2007, Pages 113-126

  Laroche, Michel ^a   Yang, Zhiyong ^b   Kim, Chankon ^c   Richard, Marie Odile ^d  

^a Canada   (Canada)

^b UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^c SAINT MARY S UNIVERSITY   (Canada)

^d HEC MONTRÉAL   (Canada)

Author keywords

Acculturation; Children's purchase influence (CPI); Chinese immigrant families; Ethnic identification; Generational dissonance consonance; Multi level analysis

Indexed keywords

EID: 66949128996     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-007-0016-6     Document Type: Article

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